The goal is to reduce child abuse by 90 percent by the year 2030 and this year, the 90 by 30 group is taking to the streets of Cottage Grove to help raise awareness.
Nationally, the month of April is designated as child abuse awareness month and is recognized in several different ways but locally efforts are being made to prevent the abuse and fund raise for tools that would offer children a better start from birth.
"What we do every year is try to raise awareness and do the decorating to get people aware," said Pete Barrell, community services director for the city of Cottage Grove.
Main St. has already been flooded with blue ribbons and pinwheels, as well as fliers in flower planters to help the cause. Blue pinwheels will continue to pop up at businesses throughout the month of April.
The group is also currently working on a fundraising campaign to fund "baby boxes" for new parents.
"Basically they're bassinets that we’re giving to every new family in the region which is about 250 babies a year," Barrell said.
New parents will receive handmade booties, a mini quilt and other newborn essentials totaling approximately $400.
"They’re fantastic," Barrell said of the boxes, "because they’re a safe sleep system to help avoid SIDS and they've been hugely successful in Europe."
The baby box program is voluntary but 90 by 30 will be seeking out new parents who wish to take part in the program. There is no cost to new families for signing up for the program and all families in the South Lane district are qualified.
90 by 30 is currently fundraising to get the project up and running but is expected to launch the baby boxes this June.
To donate, residents can visit 90by30.com or contact Barrell at (541) 767-4147.