For the second time since its inception, local radio station KNND has found a new home in Cottage Grove.
The move marks a deeper imprint for the station in the city, one which has already met the test of time as the station has long retained local appeal.
“Most radio stations, you listen to them and they’re either getting syndicated programming from across the country or it’s all just canned stuff,” said station owner Cameron Reiten. “But here, we have live programming seven days a week.”
While the station began broadcasting from the new location at 717 E Main Street early last month, the full process of moving in was completed in the following weeks.
First broadcasting in 1953 from the rodeo grounds on Highway 99 under the callsign KCTG, the station later moved downtown around 1975 to 321 E Main Street, where it had stayed until recently.
“It was a good arrangement over the years. It worked out well,” said Reiten, who has owned the station since 2013. “Over the years, it had been remodeled, changed and fine-tuned until it was a very smoothly functioning studio.”
Last year, however, the station’s lease with the Odd Fellows was up and the fraternity opted to do some work on the building. After conferring with their counterparts in the Metro area, it was suggested that the rent price was unreasonably low and it should be raised to a level the group felt was more consistent with current market conditions.
“Two to three times more than what I was paying,” said Reiten.
The sudden proposed price jump moved Reiten to consider other options.
At this time, Richard and Brenda Conklin, owners of the AGS Automotive building on Main Street, had been trying to sell their building since the passing of Brenda’s father, the previous owner, two and a half years earlier.
“Nobody wanted to buy it,” Richard said. “We tried everything to sell it and nobody would buy it.”
Richard saw an opportunity and offered the building to Reiten at a greatly reduced price.
“It was the best thing I could think of, to get rid of it and let him have it,” he said.
When Richard came to Reiten with the idea, Reiten was at first skeptical.
“It’s been a machine shop for 60 years,” said Reiten. “It’s this big, open building. It stinks. It’s got all this uneven concrete in the back.”
The potential price jump of the Odd Fellows building, however, was a motivating push and the Conklins’ proposal became more appealing.
“They were willing to make me a really good deal on it that was significantly under what it was appraised at because they wanted to get out from under it and they wanted someone in here who was going to stay awhile and had an appreciation for the community, I think,” Reiten said.
The deal soon went through to each party’s delight.
“The family’s all happy that we got rid of it – we had to move on because we couldn’t afford it anymore,” Richard said. “It worked out for everybody, really.”
The purchase was a significant move not just for the station, but for Reiten himself.
As a 16-year-old high school intern, Reiten began his career at KNND in 2003.
“I wanted to get into radio. I’ve always had a love for all things radio and electronics,” said Reiten. “When I was a kid, I’d tear stuff apart and put it back together and fix stuff.”
Reiten’s expertise with electronics is noteworthy not only in itself, but also in light of his visual impairment. Reiten was born 100 percent blind.
“Ever since I was a kid, I’ve strived to make that as minor of an aspect as possible,” he said. “That’s only a hinderance as much as you allow it to be one. … You’ve got to take what you’ve got and work with it and make the best of it.”
Reiten worked his first summer making calls and doing interviews for news segments, willing to work for free.
When Reiten graduated from Cottage Grove High School in 2005, news director Paul Schwartzberg had just bought the station from previous owners Robert and Diane O’Renick, the latter of whom is still involved with the station to this day as a marketing consultant.
Under Schwartzberg, Reiten continued working at the station until 2013 when he purchased the station for himself.
“I think I’m the only 32-year-old that’s had only one job since high school,” Reiten said.
Upon his purchase of the station, Reiten also took over as host of The Beeper Show.
“It’s a lot of fun for me. It can be kind of challenging sometimes,” he said of the show. “You just never know what’s going to come up, especially when you do open forums. What I try to provide with The Beeper Show is kind of a sounding board where the whole community can get together and talk about issues.”
Though The Beeper Show is often touted as the longest-running radio talk show program in Oregon, its precise age is something of a mystery.
“I don’t know exactly what date it came on the air,” Reiten said. “I’ve tried to find out over the years, but that’s just been kind of lost to time.”
Overall, Reiten ascribes the station’s longevity to its strong community roots and dedicated staff.
“There aren’t a lot of stations that still do radio the way we do,” he said. “The station overall, the people here, all of us are really emotionally invested in making this all work. Me and my whole crew, we’re dedicated. We’re in for the long haul. We want to give the listeners the best product we can on a daily basis.”
Prior to the move to the current building, Reiten was paying two rents: one for his apartment and the other for KNND. With the new purchase, Reiten has been able to move in directly upstairs from the station he owns.
Though the station has only moved a few blocks down Main Street, the security of owning his own home and building has made a world of difference for Reiten.
“I started thinking, I’m going to be 33 in December. I’ve got to start thinking about my own future here, beyond that of the radio station, to have a piece of property,” he said. “You know, walking in the door, I’ve got some equity in this thing and never again be at the mercy of a landlord that’s going to say, ‘Well, sorry buddy. We don’t think you’re paying enough rent money here.’ Long-term, it’s going to be a good move for the station.”
The process of making the new building station-ready was a task unto itself, requiring the cleaning of an oil-stained auto parts store and construction of a studio, production room and bullpen office cubicles.
“With construction, it always takes longer than you think it will,” Reiten said, shaking his head at the multitude of factors he had to get pointing in the same direction. “I would describe it as herding cats.”
The project wasn’t completed without help, however.
“We had a number of very generous people come out,” said Reiten. “The community has just been phenomenal.”
People lent their tools and time to the cause while Reiten hired hands for heavy lifting and even bartered turntables to get the new place painted.
“I’d say the biggest challenge was just getting rid of 45 years of accumulated crap that was in the building,” Reiten said. “Honestly, as much as I dreaded the prospect beforehand and am now glad it’s essentially over … it wasn’t as much of a nightmare as it might’ve been.”
On top of community rallying, Reiten was thankful for his family’s support.
“I’ve had a supportive family that’s really helped out during this whole process,” he said. “That’s a big part of it, too. My parents are here and they’ve always believed in me, so they’ve been a huge help through this whole thing.”
The new location hasn’t brought any significant change to the normal operation of the station yet.
“Pretty much status quo in terms of personnel and programming,” Reiten said. “There’s been a lot nostalgia going on with me and my whole staff. … You could literally say that in some ways I grew up in that building. So it was kind of a bittersweet thing for me and everybody else.”
With the move completed, however, the station can turn its attention to a plan that has been in motion since last year: KNND FM.
Though the original plan was to get the FM translator on the air by January this year, the project was put off to make sure there were no financial surprises due to the move.
“We want the FM on the air as much as anybody, but it just made more sense to put that on the backburner and get this [building] first,” said Reiten.
The station is currently waiting to procure a few more items before installing the translator.
“I don’t really have a date at this point because things are still in a state of flux, but we hope sooner than later,” Reiten said.
The prospect of broadcasting on FM airwaves is an expansion of note for the station.
“Certainly FM is going to attract more listeners,” said Reiten.
The move will also help the station overcome a bit of the stigma associated with AM radio.
“AM honestly has kind of a little bit of a bad rap because the AM radios that are out there are made with cheap components and they’re also made to try to get rid of a lot of the interference that comes from a lot of the modern electronic devices that we all have and use,” Reiten said. “Nevertheless, if you have a really good AM radio that doesn’t compress everything, we actually sound very nice.”
Broadcasting on FM will also enable the station to increase advertising revenue and reach a broader client base.
“So I think the future for this radio station is really bright,” said Reiten. “Not only are we in our own location that we own, not only are we going to have the FM up and going, but we’re going to continue building upon what we’ve worked to establish, which is live and local programming.”