Sentinel offering free press release writing workshop


Writing a press release, or public service announcement (PSA), to submit to a newspaper or online media source requires certain elements to improve the likelihood of it getting printed or posted.

During a free one-hour workshop led by Cottage Grove Sentinel managing editor Ned Hickson and editor Caitlyn May, participants will learn the proper formatting of press releases, including elements of Associated Press style that are utilized by media outlets around the world.

The workshop will cover what to include in a press release as well as what to leave out; effective PSA structure; standard photo formatting used by media outlets; how to contact media outlets and which formats are preferred by editors receiving submissions.

The workshop, sponsored by The Cottage Grove Sentinel, will be held Wednesday, May 16, from 6 to 7:30 p.m., at the Cottage Grove Public Library, 700 E. Gibbs Ave.

“The workshop will be a great opportunity for publicists and individuals from local organizations of all kinds to get the basics on effective press release writing in a fun and relaxed setting,” said Hickson. “Newspaper editors see hundreds of press releases each week, and many submissions make the same mistakes. We’re looking forward to helping folks improve their press release writing, which helps get the word out about their group or organization and ultimately benefits everyone.”

Though the workshop is free, pre-registration is appreciated by calling The Sentinel at 942-3325 or email [email protected]  

For more information, contact Ned Hickson at 541-902-3520.